CVLTVS Presents: House of Love – WET DREAM
May 11, 2024 | House of Yes, NYC

WET DREAM was the second wild and wildly successful collaboration between House of Yes and my brand, CVLTVS — and the most financially successful party at the venue in all of 2024, outperforming even legacy brands like Glitterbox.

This sensory-soaked fantasy celebrated fluidity, fetish, and the freedom to get freaky. From squirt records to pool parties, breast milk bars to aerial soaking, every moment was soaked in surreal eroticism — making WET DREAM a night people will be dreaming about (and recovering from) for months.

My Role

Executive Producer
Creative Director
Experience Designer

Creative Concept

Blurring the lines between wet fantasy and immersive performance art, WET DREAM invited guests into a surrealist water-world where nothing was dry and nothing was off-limits. We reimagined House of Yes as a psychedelic bathhouse and drenched every space — physically and emotionally — in hyperfluid pleasure.

Working with over 30 performers, technicians, and artists, I conceptualized and executed a night that brought together jaw-dropping stunts, deeply personal expression, and cheeky camp. This was not just a party — it was a record-breaking cultural moment.

Scope of Work

• Co-concepted and pitched WET DREAM to House of Yes; aligned all creative direction, talent, and production

• Produced and directed all immersive performance and environment design

• Oversaw creative development, casting, scripting, and rehearsals for all opening, mid-party, and atmospheric acts

• Managed a production team and timeline from ideation to load-out

• Designed the spatial layout and interactive zones for water-safe performance, audience participation, and safety

• Worked directly with custom fabricators to build a 16-foot functional penis prop (yes, really)

• Directed campaign language, content tone, and visual aesthetic for promotional assets

• Oversaw production budget, talent payments, and day-of logistics

Impact & Results

• #1 highest grossing collaborative event at House of Yes in 2024

• Social media content reached hundreds of thousands of users across platforms

• Set a new benchmark for immersive erotica in nightlife

Signature Acts & Installations

• Opening Room Ritual with God Complex, Beatriz BB, and Peter Mercury, climaxing in a wet surprise from the sky

• Glass-walking performance by Lola Strange

• Christy Belle and Rara Darling in latex-soaked gogo ecstasy

• Lola Jean, world record holder for volume squirting, performed suspended, upside-down — a global first

• Wet T-Shirt Contest

• A real, functioning breast milk bar

• Custom-built photo booth by Luis Suarez